logo belgian poster pages


This exposition focuses on the promotion campaign for Expo 58, which was set up professionally and massively. This was the first time where several offical posters, their exact creation date, the amount of copies, different language variants etc. are considered. The expo shows the 58 most important posters which had to enthuse the people in Europe and the US for a trip to Brussels. Posters, frequently designed by the large ones, appeared for the departments and pavilions. Stunning promotional folders had persuade the belgians of the importance of a pleasant reception and more courtesy. Also commercial products and even film producers profited of the Expomania. A beautiful publication in colour, a real must-have, was published by Plaizier (Brussels) especially for the expo, which travelled to the Netherlands afterwards.

april 9th - june 6th 2008; weekdays - weekend may 1st - may 4th 11 - 17h
Internationaal Perscentrum Vlaanderen; Grote Markt 40, 2000 Antwerpen; tel. 03 225 15 64
End 2008 (26.10.2008 - 11.01.2009) in the Affichemuseum Hoorn (NL) as well

  • Karl Scheerlinck (art historic, spec. Belgian posters),
  • Peter Wever (Dutch collector Expo 58),
  • Robert Lucas (responsible poster collection AMVC-Letterenhuis)
Beautiful set with text and catalogue (38 p.) in Dutch and French + 12 separate coloured postcards
Published by Plaizier: €12,50

Represented artists
Belgian artists: Jacques Richez, Lucien De Roeck, Leo Marfurt, Julian Key, Charles Rohonyi, Paul Ibou, Raoul Servais, Corneille Hannoset... Foreign artists: Benard Villemot, Jan Bons, Frans Mettes, Dan Reisinger, Antônio Bandera, ...

Special items
Original prototypes by Lucien De Roeck (designer of the Expo-58 logo) for the official poster and by Paul Ibou of the Expo 58-affiche of Pan American Airlines.

Additional items
Pressfotos and newspapers from '58.

Back to the Future - Erfgoedcel Vlaanderen & Brussel
Erfgoedcel Antwerpen
Brussels Expo 58
Expo Hoorn
(c)2008-2013 www.belgianposterpages.com