SPA S'AFFICHE. 2/ PUBLICITE DE LA VILLE D'EAUX APRES 1920

EXHIBITION

This exhibition is the logical continuation of the one of 2004, which was limited to the Belle Epoque.

The many posters illustrate well the evolution of the approach that diversifies tourism during the 20th century.
Just as Ostend, Spa loses its exclusive tourist destination. If to the 50s, the town of Spa still publishes general
tourist posters, the second half of the century no longer proposes that advertisements for specific sporting events, cultural events.

We still find great names such as Cappiello or Emile Berchmans, Leo Marfurt or Julian Key, cartoonists like Dupa or Walthéry,
but also local illustrators we reserve good surprises and sometimes form an amusing contrast with the current work of
graphic designers and graphic designers.

Part of the exhibition is also dedicated to local products, advertising medium called Spa, Spa Monopole which is the
best known example.

Practical info
Musée de la Ville d'eaux
Villa Royale 77b, Avenue Reine Astrid
B-4900 Spa
Accessible 10.04.2011 - 13.11.2011
All days 14.00 - 18.00 u
Groups can visit at other times after reservation
Tel +32 87 77 44 86
info@spavillaroyale.be
www.spavillaroyale.be
Contact: Annick Jean
Publication for sale
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